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Cult of Pita
description
Full brand activation for a vegetarian middle eastern street food restaurant located at the heart of Porto
credits
Edgar Sprecher
Pedro Maia
Rafael Martins
Andreia Mello
Jotta Dubio
Maria João Pacheco
Andy Calabozo
Amanda Mandim
Francisco Sá
Art Director
Marketing Strategy
Account Manager
Account Manager
Audiovisual
Brand Designer
Illustrations
Webflow Dev
Webflow Dev
Live Website
Cult of Pita brough Middle Eastern street food right into the heart of Oporto with a Portuguese twist.
CLIENT
Cult of Pita
SERVICE
Brand Activation, Website Design, Webflow Dev
YEAR
2023
LOCATION
Porto, Portugal
↳ summary
The Cult of Pita is a celebration of vegetarian cuisine that defies stereotypes. Owner David Hashpai, a 43-year-old Israeli, rejects the conventional portrayal of veganism, aiming to showcase its raw and imperfect beauty. Inspired by a passion for exciting, flavorful vegetarian food, Hashpai, who fell in love with Porto seven years ago, saw an opportunity to bring high-quality Mediterranean vegetarian cuisine to the city. The restaurant, located at 652 Rua Fernandes Tomás, embodies a unique blend of his cultural roots and local flavors, offering a sunlit space to enjoy cocktails, beer, and, of course, their signature soft pita.
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↳ HIGHLIGHT
Seamless User Experiences Across Platforms
In our pursuit of an engaging and intuitive design for the Cult of Pita's digital space, we faced the challenge of marrying a captivating horizontal scroll experience for desktop users with a user-friendly approach tailored to mobile devices. The horizontal scroll, thoughtfully implemented, allows patrons to effortlessly explore the diverse facets of Cult of Pita's offerings, creating a dynamic and intriguing storytelling experience. On smaller screens rather than replicating the horizontal scroll, we opted for a mobile-friendly vertical design that maintains the narrative flow.
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